Join us on the opening morning for our complimentary networking breakfast. All speakers, delegates, and sponsors are invited to attend.
Keynote Opening Session 09:00 - 12:45
Dr Frederik Diederichs Senior researcher Fraunhofer IAO GERMANY
Trust and Collaboration : Design for Autonomous Vehicles
Tom Wellings Principal Designer, User Experience at Huemen Design Agency Harman International BELGIUM
The promise of autonomous vehicles is that they will allow journeys without any need for driving input from their users, thereby opening up new possibilities for the use of this time.
To reach that point however, the issue of lack of trust between driver and automated vehicle needs to be confronted. Harman propose that through understanding users’ preferred driving style and their moods a more collaborative relationship with respect to vehicle control can be established between human and machine.
Forget the tech: focus on the customer
Jaime Moreno CEO Mormedi SPAIN
Although most experts predict that AVs will eventually overtake traditional vehicles, there are still many unknowns regarding use cases and how these may differ between different contexts and countries. What are the jobs to be done? In a world where cost and convenience become the key decision factors, what happens to brand and differentiation? What will be the services that will generate value for passengers and providers? How will these needs influence the design of the HMI, exterior and interior design? In order to reduce uncertainty, deep customer knowledge and the ability to design for real needs will be key.
Designing bubbles: digital magic for analog users
Dr Thorsten Bohnenberger Marketing director Faurecia Interior Systems GERMANY
About three years ago, Faurecia started to intensify its efforts to meet the requirements of the CASE mega-trends. Connectivity, autonomous driving, shared mobility and electrification are the four well-known drivers of the transformation process, which Faurecia is currently undergoing together with the whole automotive industry. Learn about cutting-edge ‘Cockpit of the Future’ technologies and innovations that will enable amazing user experiences in the CASE context. Take a look at the challenges of the transformation process, from the perspective of one of the largest automotive suppliers, and see how Faurecia managed to overcome the transformation roadblocks.
10:30 - 11:15
Validation of driver monitoring systems
Dr Wolfgang Stolzmann Lead engineer and consultant ADAS systems CMORE Automotive GmbH GERMANY
It sounds like a paradox, but autonomous driving is the enabler for driver monitoring systems in mass-production vehicles. To reach high and full automation (Levels 4 and 5), conditional automation (Level 3) must be established. To guarantee that the driver is able to take over responsibility, inattentiveness and sleepiness must be detected. This can only be done by a driver monitoring system. CMORE is a global partner for the validation of driver monitoring systems (DMS) including ground truth systems concepts, ground truth systems development and setup, ground truth system integration into the vehicle and data collection.
Finding your way and spending your time in a robo-taxi
Dr Nils Lenke Senior director innovation management automotive Nuance Communications GERMANY
The presentation will cover two new concepts for 'robo-taxi' passengers. Using gaze detection, a 3D model of the environment and voice interaction, passengers will be able to negotiate changes in their trips by saying things like, "Let me out at that ATM and pick me up in five minutes". And using new glass technology, debuted at CES 2019, the windshield and windows of the vehicle will become fully functional displays for interaction and augmented reality, visible to everyone (not just the driver as in HUD solutions). The presentation will include results from usability studies on both technologies.
Stepping stones towards level 5 autonomy
John Tighe Design director transport JPA Design UK
William Harbidge Lead industrial designer JPA Design UK
The convergence of user experiences between autonomous automotive and aviation is increasingly highlighted. The risk of being overtaken by parallel industries that seem to have a better understanding of this sector remains. Although we can begin to imagine how this can impact Level 5 autonomy, what are the steps to take toward this with nearer-term vehicles? The presentation will discuss lessons from the aviation sector, both from a design and a materials perspective.
12:45 - 14:00
Afternoon Session 14:00 - 17:45
Richard Searle Lead automotive designer SeymourPowell UK
Cars drive themselves. Now, what drives UX?
Emanuel Angelescu CEO Humain GmbH GERMANY
With the rise of autonomous cars, the questions around UX seem, at first glance, to be pretty easy to answer. Without the responsibility of steering the car and watching the road, a bright future awaits. Just lean back and relax inside a comfortable cocoon full of entertainment marvels. Assuming the passenger UX is more or less solved, a whole new set of challenges appears on the horizon. Let us take a step back and check if there is more to it. How is a new autonomous actor to be integrated into a human world?
Improve comfort and safety, and reduce the cost of vehicle interiors
Jérôme Regnault Product marketing engineer ESI Group FRANCE
With the advent of autonomous vehicles, the interior layout will be completely rethought, and interior components will have to evolve. For example, the fact that seats could move about and swivel makes the usual static climate systems, and some safety equipment, inefficient. Moreover, new materials and thermal devices will be added to seats. Checking static seating and thermal performance in different layouts with real prototypes could be very time-consuming and expensive. An alternative approach is iteration during the conception phase with virtual prototypes. This paper will give examples of how this approach can be applied to interior thermal management and safety.
Designing autonomous vehicles – the opportunities and challenges
Carsten Astheimer MD Astheimer Design UK
The automotive industry is at its most significant crossroads in the last 100 years, as several key factors are creating a perfect storm of change: the maturation of new technologies, environmental issues, government regulation, congestion, commonization of platforms, and the opening up of the start-up economy. These changes are creating new challenges and opportunities for the automotive industry. The companies, governments and associations with the vision to harness these opportunities and satisfy the needs and desires of customers will be the new leaders in the next chapter in automotive history.
15:30 - 16:15
Adding freedom to car design
Simon Jones Commercial director FlexEnable UK
Almost every new car today has a flat, rectangular satnav or infotainment screen dominating the central console. These LCD screens are getting bigger and bigger and are often the only flat surfaces left in the vehicle, disrupting the form and flow of the interior space and limiting ergonomic options for designers. So why not replace these flat panel displays with something more aesthetically pleasing, that still offers the same visibility and functionality without creating design ‘dead spots’ in the dashboard? This talk will discuss a new plastic display technology known as Organic Liquid Crystal Display, its performance and in-vehicle applications.
Future of mobility – autonomous vehicle concepts
Jonny Culkin Designer Seymourpowell UK
In this talk, Jonny will explore a variety of autonomy-related visions, supported by examples of original Seymourpowell concepts. Seymourpowell has experience designing all modes of transport, and it is this bandwidth of knowledge that allows the company to understand how the automotive industry can leverage valuable knowledge from the aviation business to unlock the full potential of autonomous vehicles. Alongside this, the presentation will discuss how AVs have the potential to recalibrate our relationship with a vehicle, from questioning how we define the thrill of driving, to challenging our definition of a ‘commute,’ right through to providing a new paradigm of public retail spaces.
AV interior designs in VR
Sofia Lewandowski AV user experience HFM (Hanseatische Fahrzeug Manufaktur GmbH) GERMANY
Hanseatische Fahrzeug Manufaktur GmbH (HFM) is an engineering company that provides highly automated and electric technology solutions. Its products include Motionboard, an accessible and modular platform for custom use cases including the definition of interior designs for special customer requests. The company works with its customers to create different interior concepts by demonstrating some predefined interior solutions in virtual reality and recreating these together, working on the interior package in real time. In the very early design development stages, HFM considers accessible solutions so as to include as many users as possible in the AV concepts.
Please Note: This conference programme may be subject to change